Did you know that 46% of small business in the U.S. still don’t have a website?
Nowadays, more people prefer to shop online than visit an actual store. So, if people can’t find you on the Internet, it’s like you don’t exist.
This shows that having an online store is necessary for your business to survive in the ever-evolving digital era.
However, businesses that do have an e-commerce website only have an average conversion rate of 2.5% to 5%. This signals more than ever that it’s no longer enough to just have a basic website.
To get modern consumers to buy more from you, you need to meet them at every stage of the buyer’s journey and provide a personalized seamless shopping experience across all channels and points of engagement – mobile, social, online, and in-store.
To deliver this level of customer experience, you need to adopt an omni-channel retailing model for your online store. And this is where Salesforce Commerce Cloud comes in.
Salesforce Commerce Cloud is a cloud-based technology. It aims to help all types of businesses provide an effortless path for their customers to complete purchases quickly and easily.
This article discusses the different ways you can boost your e-commerce sales with Salesforce Commerce Cloud.
How can you increase your ecommerce sales with Salesforce Commerce Cloud?
Use real-time data to provide better products and services
Data collection and analysis, when done right, is a thorough procedure that takes time to complete. The more your business grows, the more data you’ll need to collect and sort through.
So, by the time you’ve completed analyzing the data you have, they’ll no longer be relevant and you’ll have already missed a lot of opportunities.
Salesforce Commerce Cloud offers real-time data collection and analysis. It provides accurate information that you can use to improve your products and services, create customized product bundles for different audiences, develop better Internet marketing strategies, and make better decisions with regards to how, when, and what to sell.
You can also integrate third-party AI tools to analyze and automate your digital marketing efforts. This can help you become more effective at generating better-qualified leads and making more sales.
Use predictive intelligence to offer a more personalized shopping experience
Modern consumers expect that they can buy anything, anytime, at the same price and from their platform of choice.
Salesforce Commerce Cloud has predictive intelligence embedded into its platform to deliver a convenient and personalized shopping experience to users across every channel without any interruption. Anything that disrupts the user experience can drive potential customers away.
For example, a user wants to buy one of your products, but your content doesn’t display well on their device. So, instead of pursuing checkout, they’ll just go to a competitor who can provide them a better user experience to shop.
If this keeps on happening, imagine the number of potential sales you’re losing.
Here are the other things predictive intelligence can do for you:
- Recommend the best products at every touchpoint that will either complement or supplement a shopper’s recent purchase or products similar to what they’re looking for
- Boost conversion rates through data-driven marketing and commerce insights
- Automates merchandising tasks
- Analyzes data to create accurate predictions for every user in realtime
Product recommendations make shoppers’ lives easier. They’re why 80% of consumers prefer to buy from companies that offer a more personalized shopping experience.
They also enable you to connect customers with the right products, content, and price offers at the right time and the right place. This helps maximize average order value and increase conversions. Overall, making it easy and enjoyable for your customers to buy anything anywhere anytime is the key to increase your e-commerce sales.
Use this all-in-one platform for handling various marketing tools
Salesforce Commerce Cloud allows you to manage and deploy various marketing tools across all channels without the need for technical support.
You can easily launch campaigns, run promotions and A/B testing, share product information and content across multiple sites from a single platform.
Being able to do this does not only make your life easier but also helps you be more productive and efficient at running your business.
Be more efficient with this mobile-friendly feature
Having a mobile-optimized store is an essential internet marketing strategy. It does not only provide a superior experience to users, but it also increases your ranking in search engine results.
The more searchable and visible you are, the better your chances of getting found. But this mobile-friendly feature isn’t only beneficial for online shoppers. Sales Commerce Cloud also designed its platform to help you and your team run your business more efficiently.
It enables you to do everything from your phone, from inventory management to order fulfillment up to reporting. This feature saves you time, allowing you to focus on other things that cannot be automated.
Optimize your store with effective internet marketing strategies and Salesforce Commerce Cloud
Trends come and go, business technology and software are always updating, and consumer needs and preferences are ever-changing. Your ability to keep up with these changes and respond to them quickly will help your business remain relevant and increase your revenue.
Shay Berman is the founder and president of Digital Resource, a full-service digital marketing agency located in South Florida (West Palm Beach), USA.